Overview of turn data management platform for digital advertising
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چکیده
منابع مشابه
Overview of Turn Data Management Platform for Digital Advertising
This paper gives an overview of Turn Data Management Platform (DMP). We explain the purpose of this type of platforms, and show how it is positioned in the current digital advertising ecosystem. We also provide a detailed description of the key components in Turn DMP. These components cover the functions of (1) data ingestion and integration, (2) data warehousing and analytics, and (3) real-tim...
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ژورنال
عنوان ژورنال: Proceedings of the VLDB Endowment
سال: 2013
ISSN: 2150-8097
DOI: 10.14778/2536222.2536238